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George and Joan's webinar - Taking Your Ideas to the Next Level
5:47 PM EDT 9/29/09
I sat in on the Joan Frye Williams - George Needham webinar this afternoon. This webinar titled, Taking Your Ideas to the Next Level was sponsored by InfoPeople. You can find the handouts and slides for the webinar at http://www.infopeople.org/training/webcasts/webcast_data/328/index.html. (The slides won't help you much, but watch for the archive. The handout is power packed.)
Excellent webinar and right in line with what we were talking about in the Kansas Creativity webinar today. Here are some of their comments that particularly hit me where I live:
1. Every successful idea is rooted in some kind of assessment. Do I forget that - you bet.
2. Know your organization and your audience. Your ideas have to fit the cultures and aims of both to be successful.
3. State your purpose, expected results and the customers you are targeting - clearly, memorably, and simply.
4. Test your ideas in a safe environment, gather the feedback and refine.
5. Don't just explain, illustrate. Make sure everyone (colleagues and customers alike) know what's in it for them.
6. Expect objections. Listen for the questions behind the questions and objections and use them to improve your project.
7. Make sure to plan short-term wins to help you stay the course for the long haul.
8. Show your passion and invite everyone to join you.
Realize this is what I "heard" so check out the handouts and the archive yourself. Then share what you heard!
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RE: George and Joan's webinar - Taking Your Ideas to the Next Level
10:44 AM EDT 10/1/09
as a reply to Cindi Hickey.
I also thought this was an excellent webinar! I attend quite a few webinars and I think the thing that made this one so good (in addition to George and Joan being so knowledgeable) is that I had a specific project in mind as they were talking. I have an idea I want to implement (it's my project for this group, too), so as I was listening in I was getting great ideas. I felt engaged and excited.
Thanks for sharing your notes, Cindi. Here are some of the things that stood out for me (as you read through them, try to think about an idea you're trying to implement):
-- Keep the focus on the idea; not on you.
-- Root your idea in documented successes. Show how it's the next logical step. Know what people are already used to (historical context) and how how this is a step from that.
-- How will you be able to tell if it's a success?
-- Keep it simple and memorable. Don't get lost in your own jargon. Put the most important info first.
-- Cultivate a sense of urgency.
-- Here's what's in it for YOU... know your audience and what they care about. Think with their head rather than making them think with yours.
-- Augment your idea with others' input. Serve the idea rather than yourself. Give credit to collaborators.
"If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it." WC Fields (quote they closed with) :-)
I highly recommending thinking of an idea you want to implement -- something creative! Something new and exciting! And then listen in to the archived version of this webinar with that in mind.
Brenda
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