Merchandising and Marketing
The effective marketing of library services has become a top priority for many excellent libraries. Collection merchandising has been an exciting and fast-growing part of this field. Library collections arranged by Dewey number allow library users to find specific items but that isn't enough to help them discover the depth and richness of the library collection. It doesn’t showcase the most recent publications in a critical topic such as healthcare or money management. Nor does it foster an interactive relationship between the library staff and community residents so they can build the library’s resources together.
Library staff members are no longer content with static collections. They want to help library users of all ages find the information they need, materials of special interest to them and the recreational materials they will enjoy. Important parts of this developing field are:
- collections that are handsome and easy to use
- displays that showcase treasures that would otherwise be buried in the shelving,
- active publicity campaigns that market library programs and materials to the community
- skillful readers’ advisory services
- an interactive web presence that connects the librarians and the library users as the library grows.
Kansas librarians will be sharing information on these topics with each other in the discussion board for this project.
Some additional resources:
Marketing (WebJunction's topic page under the Library Management tab)
Webinars:
The Customer Focused Library
WebJunction Courses:
The Customer's Voice
Retailing Methods and Techniques in Libraries
Merchandising That Works
Keep It Simple: Developing a Marketing Plan for Your Library
Documents:
Marketing
Marketing the Small Library (by Shannon Roy, SLK)
What Libraries Can Learn from Bookstores (by Chris Rippel, CKLS)
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Beatrix Potter Display
I put a special display on Beatrix Potter in the Juvenile section of the Pratt Community College Library
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Marketing and Merchandising: Project Report
Cimarron is creating a collection area for young adults with special displays and has also found creative ways to add displays elsewhere in the library.
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Merchandising and Collections
Books and tea at the Library!
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Collection Marketing and Merchandising
Protection Towship Library did a news story and experimented with a variety of display ideas.
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New signage and Dewey guides for WPL's Art, Music, and Video Department
Using the collection neighborhood concept (though without any Dewey realignment), we are updating the signage and creating detailed Dewey guides for the nonfiction collection of the Art, Music and Video Department.
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Cookbooks
Catagorizing and displaying cookbooks, for easier access.
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Publicity Piques Patrons
I have always found that publicity is one of the most important aspects for library marketing.
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Updating YA Series Section
Organizing the YA series for the patrons by the series title and number will make finding books easier, and increase circulation.
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Sew... fun to read!
A tired and dated sewing and design collection gets a facelift. Watch out Project Runway... here we come!
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Marketing Displays
Displays are for the 4th of July. And also for Summer Cooking fun. We also set up a display for our New Books
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Teen Area Dream Becomes Reality
For several years it had been a vision to have a special place in our library that the teens could call their own. 2009 seemed to be a good year to make this vision a reality.
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Playaways
Our library has a lot of money invested in Playaways and the patrons are just not checking them out. So I thought we would try making a display with them facing out - like mentioned in the classes. I did a small version of the black boxes.
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Video Demonstration - Adding content to WebJunction
This two part video will demonstrate adding content to the documents tab in WebJunction Kansas. If you have questions, please contact Cindi Hickey, WebJunction Coordinator for the State Library at chickey @ kslib.info.
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Increase Circ and Meet the Needs of Target Groups in Our Community
Goal: Increase circ for DVDs and large print. Look at our community demographics and find ways to improve.
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Round them up and check them out!
Keep the books circulating with interesting displays that hopefully catch the readers eye and get them looking at the material, that has always been the reason for our various book displays.
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Weed 'Em and Reap
An extensive weeding of our fiction section will make room to move our newly reorganized CD collection from behind the Circulation Desk to make it more accessible.
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Check or Die
This display provided a second chance for non-fiction books that are in good shape, have accurated information but have not checked out in a long time to remain in the library.
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Marketing the Young Adult Area of the Scott County Library
We have just recently remodeled and added on to the Scott County Library. In doing so, we now have an area just for young adults.
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Dazzling Displays & Rave Reviews
Webinar archive, an excerpt of Leah Krotz's presentation and links to additional WebJunction resources on the topic of library displays and collection merchandising.
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Why Do We Dewey? Redesigning for the Customer Centered Experience
Webinar archive, slides and links to resources provided by Renee Patzer and Thad Hartman, Topeka Shawnee County Library describing their work with neighborhood collections -- a blend of library organization and bookstore display and marketing.
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WebJunction Welcome and Registration Guide
This guide will give you a preview of WebJunction Kansas resources and guide you through the registration process.
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Marketing and Merchandising Spring 2009 - Follow-up to Action!
We want to build on Michele Leininger’s excellent video workshop by offering you opportunities to extend your learning into the work you do at your library. Remember - to get your CE credit (15 hours) you must attend one of our Wimba sessions, create a project for your library and post a summary of your project to the documents section of the Merchandising and Marketing website. This guide will help you get started turning your learning into action.
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Connecting Communities and Collections: Building and merchandising collect
PowerPoint created by Michele Leininger for a Library Administration training program sponsored by the State Library of Kansas. The presentation offers strategies for marketing and merchandising library collections. Posted by permission of the author.
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